SMARTBOARD SOCIAL ANALYTICS

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Isobar is a global digital marketing agency that assists commercial clients with the task of social analytics amongst other services. The analytics reports generated by Isobar are used by the clients to arrive at marketing or strategic decisions. In the generation of the reports, there are multiple steps involved and these include the manual sorting of data crawled from social media according to their accuracy and relevancy. The entire process is generally time-consuming and labour-intensive in nature.
Smartboard is an application developed in collaboration with Isobar, a global digital marketing agency that assists commercial clients with the task of social analytics amongst other services. Smartboard aims to automate the report generation process for commercial clients. The application extracts data from various social media platforms and presents it on a user-friendly dashboard that auto-updates whenever new data is introduced.



 

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Project by:
Entrepreneurship Centre
At Temasek Polytechnic, we believe that entrepreneurship is a mindset and discipline that must be embraced by students and staff alike. We subscribe to the study and practice of entrepreneurship both within and beyond the curriculum. Maximum opportunities are created to foster and facilitate multi-disciplinary learning and practice of entrepreneurship across the Polytechnic – regardless of the course of study and field of specialisation..