CATHAY PACIFIC AIRWAYS SALES & MARKETING

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This project aimed to increase Cathay Pacific Airways Singapore’s sales for the financial year 2013, as well as to build the awareness of the Cathay Pacific brand in Singapore. This was achieved by focusing primarily on Cathay’s lifestyle reward program – Asia Miles, Social Media – Cathay Pacific Facebook page and China market sales.



 

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Project by:
Entrepreneurship Centre
At Temasek Polytechnic, we believe that entrepreneurship is a mindset and discipline that must be embraced by students and staff alike. We subscribe to the study and practice of entrepreneurship both within and beyond the curriculum. Maximum opportunities are created to foster and facilitate multi-disciplinary learning and practice of entrepreneurship across the Polytechnic – regardless of the course of study and field of specialisation..